Big brainstorm on online thank you cards
The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point. Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once, again, through its line of e cards, Blue mountain cards was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages.